Portfolio
Every one of these is a real, running product with real users — not a mock-up, not a case study written after the fact. Where it's public, the link is there. Open them.
Dubai · girls' netball club
A whole club operating system: the public website, online registration and fees, seasons with 13 age groups and 26 teams, and separate apps for parents, coaches and the club office.
Website · Registrations · Stripe payments · Parent app · Coach app · Admin console · Email + WhatsApp comms · AI assistant
mavericksnetballuae.com
Dubai · youth football academy
The same platform as Mavericks, wearing a completely different face — its own brand, its own domain, its own database. Nothing is shared between the two clubs.
Website · Trials & registrations · Parent app · Coach app · Admin console · AI assistant
UAE · premium toy rental
Our own business, and the reason we build the way we do. A subscription toy-rental company running end to end on software we wrote: customers, deliveries, warehouse picking and the drivers' route app.
Website & storefront · Customer portal · Admin back office · Warehouse packing app · Driver delivery app · WhatsApp concierge
kiddostoysclub.com
Dubai · growth & partnerships consultancy
A consultant's own site, built around her writing rather than a template — editorial layout, her published thinking pulled in automatically, and a lead pipeline behind it.
Website · Editorial system · Newsletter integration · Lead pipeline & CRM
felicetteconsultancy.comConcept builds
No client behind these — we built them to work out what a proper platform for each trade should look like. They run on the same machinery as everything above, and you can click through them.
Pool & spa service
Scheduling, routing, chemistry logs, invoicing and customer chat — one screen for the office, one app for the vans.
Landing site · Customer portal · Technician app · Back office
See the build
Pet care & dog walking
An app for the owner with live ETAs, an app for the walker with the day's round, and the back office behind both.
Landing site · Owner app · Walker app · Back office
See the buildCommission a build
One conversation to learn how your business runs. About two weeks to a platform that fits only the way you work.