A parent signs their daughter up, from bed.
She finds the club on Google, picks the right age group, fills in one form and pays. No PDF, no bank transfer, no “I'll send you the details Monday.”
Public site · RegistrationsFor sports clubs & academies
Your club, run like a club twice its size.
Registrations, fees, teams, parent and coach apps, and your own website — one platform, on your own domain, set up for you. Built for clubs in the UAE, by the team behind two of them.
Proof
Two Dubai clubs run on it.
Live
Mavericks Netball UAE
Girls' netball, Dubai. Registrations, fees, seasons, 13 age groups and 26 teams, parent and coach apps, and the club's own website.
Visit the club's siteLaunching
Azul FC
Dubai youth football. The same platform, a completely different club: its own brand, its own domain, its own database. Launching on azulfc.com.
Both are the real thing, not mock-ups. Click the first one and look around.
A Saturday
One morning at a club that runs on it.
Nobody buys software. They buy a Saturday that doesn't fall apart. Here's the same morning, handled.
The money is in your account.
Not ours. Card payments go straight to the club's own Stripe account, VAT handled, invoice sent. We don't take a cut of it.
Stripe checkout · Payments ledgerThe coach picks the squad on the way to the venue.
Team sheet published from his phone, availability already collected, parents notified. He has never opened a spreadsheet.
Coach app · FixturesIt rains. One message, sixty parents.
Written once, sent to exactly the right age group, on WhatsApp and email. Not forwarded through four group chats.
Messaging · WhatsApp notifications“What time is U11 training next week?”
Answered in seconds, on a Saturday, by the assistant on your website — from your real schedule, not a generic FAQ. Nobody had to reply.
AI assistant on live club dataYou look at the morning once, and you're done.
Who registered, who paid, who turned up, what's outstanding. One screen instead of a WhatsApp scroll and a spreadsheet.
Admin console · AttendanceThe platform
Everything a club actually runs on.
Not a feature list you'll never use. This is the set a real club needed, built as they needed it, and now standard for every club we take on.
For parents
Sign up and pay online · the schedule, fixtures and results · one app for every child in the family · invoices and outstanding fees in one place · medical details and consent kept up to date · message the club without joining a group chat.
For coaches
Today's sessions and registers · squad selection and team sheets · availability collected before you ask · match stats and player development reports · a parent inbox that isn't your personal number.
For whoever runs the club
Registrations from enquiry to placed player · seasons, age groups and teams with a rollover to next year · fees, discounts and payment chasing · attendance · email campaigns and reminders that send themselves · documents · your public website, edited by you and live in minutes.
And the two things this market doesn't have
An AI assistant on your website, answering parents from your live schedule and fees around the clock. And WhatsApp as a real channel, because that's where UAE parents actually read things.
How it works
One engine. Your club's face on it.
Every club we take on gets its own brand, its own domain and its own database. Nothing is shared between clubs, and parents never see our name anywhere — as far as they're concerned, it's simply your club's app.
Underneath, it's one platform. So when we build something for one club, every club gets it. The netball club's season rollover became the football academy's. Your club benefits from work we did for someone else's, and the one after you benefits from yours.
That's the difference between this and an agency build: you're not buying a project that ages from the day it ships. You're buying something that keeps moving.
What it costs
Published, like it should be.
Up to 150 playersAED 900/monthList AED 1,200/month
Up to 400 playersAED 1,750/monthList AED 2,200/month
400+ or multi-venueAED 2,900/monthList AED 3,600/month
Launch rate for our first ten clubs, held for two years. We take two new clubs a month — that's why your site isn't a template.
No setup fee.
The build — your website, your data brought across, your season set up — is on us.
Cancel any time.
If you cancel inside six months we invoice the build at cost, a one-off AED 4,000, because it's real work and not a lock-in. Cancel inside the first 30 days and you owe nothing at all.
We take nothing from your parents' payments.
Card fees go to Stripe, the rest goes to you. Some platforms add 1–3.75% on top of every fee your parents pay. We add nothing.
The fine print, in plain words
What you own, and what happens if you leave.
Your domain, your data, your money.
The website runs on your domain. Payments go to your Stripe account. The database is yours and it holds nothing of ours.
Children's data is handled like children's data.
Every club is a separate database — no shared tables, no other club's data alongside yours. Medical notes and consents are visible to the people who need them and nobody else.
Leave whenever you like, with everything.
One email cancels it. We export your full data in a format you can use, and we delete our copy. No hostage-taking, no “export available on the enterprise plan.”
You get a person.
Not a ticket queue, not a chatbot pretending to be support. A WhatsApp number and a name, and we answer on it.
Where to start
Start with the Health Check, not the sales call.
Send us your club's website and we'll go through it the way a parent would — how easy it is to find you, sign up, pay, and get an answer on a Saturday. You get a short written report with the three things worth fixing first, whether or not you ever work with us.
Prefer to talk? WhatsApp +971 55 331 4655 — or book 20 minutes.
Questions
The ones clubs actually ask.
- How long does it take?
- About two weeks to a working platform on your own domain, with your real data in it. Longer if you're mid-season and want us to wait for a quiet week.
- What happens to what we've already got?
- We bring it across — players, families, fees, schedule. Usually from a spreadsheet, sometimes from another platform. That's part of the build, not an extra.
- Do parents have to download an app?
- No. It opens in a browser and behaves like an app if they add it to their home screen. Nothing to install, nothing to update.
- Who owns the data?
- You do. It's your database and you can have all of it, any time.
- We're a small club. Is this overkill?
- It depends on money, not size. If you're one team with a volunteer coach and no fees to collect, a free tool is genuinely enough and we'll say so on the call rather than sell you this. The moment you're taking termly fees off parents and answering the same questions every week, the maths changes.
- What if we outgrow the tier we start on?
- You move up when you cross the player count. Your launch rate stays for two years either way.